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No. 03 Healthcare

Alpha Wellbeing

A primary care and wellness practice rebuilt from a page builder into a fast, clear, bilingual-friendly site.

Visit the live site (opens in a new tab) Bonita Springs, Florida · telehealth in Florida and Colorado

Before and after

What changed

The old site against the new one, measured on the homepage.

WhatBeforeAfter
PlatformA page builder theme with 6 plugin families, including a download shop and two form pluginsA custom theme and one forms plugin; seven plugins and the old theme removed
Page weight38 scripts and 53 stylesheets on the homepage1 script and 1 stylesheet
First thing you read“Personalized Care For Your Well-Being in Florida & Colorado”“Personal care for your health, in clinic and from home”, with the services named straight after
What the homepage coversA provider introduction and a services listServices, how visits work, the provider, insurance and payment, patient reviews and an FAQ
On a phoneStandard page builder layoutCall, book and directions buttons always within reach
SpeedNot measured before the switchLighthouse 100 for mobile performance, best practices and SEO
alphawellbeingcare.com
Full homepage of Alpha Wellbeing on desktop

Scroll inside the frame. Captured from the live site in Oct 2026; the real thing is one click away.

The brief

Carina Gomez, APRN, FNP-C, WCC, runs a clinic in Bonita Springs and sees patients by telehealth across Florida and Colorado. The old site ran on a page builder with two form plugins and a download shop it didn’t need, and it said little about what she offers or how to start.

What we built

  • A homepage that names the care up front: primary care, hormone optimization, medical weight loss, regenerative medicine and wound care
  • In-clinic and telehealth options side by side, with Medicare, PPO and self-pay explained
  • A referrals form for other providers, plus appointment and contact forms on one secure plugin
  • Patient reviews, an insurance section and an FAQ on the homepage
  • Call, book and directions buttons fixed to the bottom of the screen on phones
  • Seven unused plugins and the old theme removed, page builder included

Details worth noticing

Lightness

One script and one stylesheet on the homepage, down from 38 and 53.

Typography

Fraunces headlines with Poppins: friendly and clinical at the same time.

Color

Navy and sky blue with a warm sun accent, taken from the practice’s logo.

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