hawthornepsychiatry.com
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No. 02
Hawthorne Psychiatry
A calm, veteran-led psychiatry practice website for Pueblo, Colorado.
- Healthcare
- Pueblo, Colorado
No. 01 Healthcare
Frost Mental Health
A telepsychiatry practice redesigned around what patients ask first: what you treat, who I’ll see, and how to book.
Visit the live site (opens in a new tab)
California & Florida, by video
Before and after
What changed
Drag across the screenshot to compare the old homepage with the new one.
| What | Before | After |
|---|---|---|
| First thing you read | “Welcome To Frost Mental Health” and “It’s Your Brain, Make It Excellent!” | “Support, clarity & healing, from the comfort of home”, with the services named straight after |
| Crisis help | “For emergencies call 911” inside the contact form | The 988 Suicide & Crisis Lifeline at the top of every page |
| What they offer | Lists of symptoms: depression, anxiety, bipolar, ADHD | Services: adult ADHD testing, autism screening, evaluations, medication management, GeneSight testing |
| Who you’ll see | One provider pictured | All three psychiatric nurse practitioners, with credentials |
| Insurance | Not covered on the homepage | Answers for California, and superbills for PPO reimbursement |
| Booking | “Book Online” and a contact form | “Book a consultation” on every screen, a three-step path, and call and request buttons fixed to the bottom on phones |
| Page weight | By June 2026: 18 scripts, 40 stylesheets and a 1.8 MB background video, phones included | 4 scripts and 6 stylesheets; the whole homepage is 231 KB |
| Search and access | Main heading “Welcome To”; title “Online Psychiatric Services CA & FL” | Title names ADHD testing and autism screening; Lighthouse 100 for SEO and accessibility |
Scroll inside the frame. Captured from the live site; the real thing is one click away.
The brief
Frost Mental Health offers online psychiatric care for adults in California and Florida. The old homepage opened with “Welcome To” over a looping brain video, listed symptoms rather than services, and pictured one provider. It needed to say what the practice does in the first line, introduce the whole team, answer insurance questions and make booking easy on a phone.
What we built
- A promise above the fold, with adult ADHD testing, autism screening and medication management named in the first lines
- The 988 Suicide & Crisis Lifeline at the top of every page
- A three-step path: send a request, complete intake online, meet by video
- Profiles with credentials for all three psychiatric nurse practitioners
- Insurance answers for California and superbills for PPO reimbursement
- A call and request bar fixed to the bottom of the screen on phones
Details worth noticing
Continuity
The practice’s teal, gold and green stayed, refined into a calmer palette, so returning patients still recognise it.
Typography
Fraunces headlines with Inter text: warm and personal, and easy to read on a phone.
Lightness
4 scripts and 6 stylesheets on the homepage instead of 18 and 40, and no background video.
